Rebrand Success Story
Anchor Paper Company – More Than Just Paper. Anchor Paper Company the leading paper supplier in the Midwest needed to solve a problem. Despite a diverse array of services and product, the company was known for only one thing- paper. But now, after an extensive rebranding through Beganik Strategy + Design the company has emerged with a clearer brand message, a new look, and a refreshed attitude. The company notes a difference in their employee morale, sales strategy and clients love their new look and new website also designed by Beganik.
"Anchor’s willingness and eagerness to take this step forward renewed confidence in the fact that we’ve been here for 88 years, and we plan to be around for 88 more. In addition, the brand re-organization plays on Anchor’s strengths, and clearly shows that we are More Than Just Paper.
WE LOVE OUR REBRAND!"
Brooke Lee
Anchor Paper Company,
Seed Germination & Industrial Purchasing
Four divisions within the company were given unique identity while we preserved the integrity and established recognition of a 88-year multi-million dollar company. It isn’t puffery when we say that strategic, creative design improves the bottom line. Please contact us if you’d like to know more about how we improve brand identity through strategic marketing and award winning design.
